025: 3 Pillars of Scalable Growth with Venture Capitalist Greg Warnock

Surviving the early stages of a startup to reach growth is a significant milestone for any founder. It is also the beginning of new chapter of challenges and opportunities. There is a science to accelerating growth, and few who know it better than Greg Warnock, managing director and co-founder of Mercato Partners. 

Greg is a technologist, innovator, and PhD-equipped entrepreneur who is well versed in every stage of entrepreneurship. On this episode, Greg walks us through his formula for success, the benchmarks he uses to qualify opportunities, the 3 pillars of growth that define the Mercato performance team, and some of the most common pitfalls that challenge and stifle growth. Drawing on a portfolio that includes companies like SkullCandy, Domo, Stance, and Observepoint, this episode is guaranteed to change the way you look at growth. 

ON THIS EPISODE YOU'LL LEARN:

• The qualities of top performing entrepreneurs and how to spot them
• Differentiating between Venture and Growth: The origin story of Mercato
• 4 benchmarks Mercato uses to to evaluate their investments
• 3 "red flags" of unsustainable growth
• The 3 biggest growth challenges and how to avoid them
• Why pricing and process are the most costly sales mistakes entrepreneurs are making
• How Skull Candy turned Brand Equity into "Irrational Brand Loyalty"
• An innovative approach to gain sales confidence and process