SalesFounders - Startup Sales Growth | Venture Capital | Crowdfunding | Sales Strategy |

SalesFounders is a weekly podcast that focuses on sales growth and strategy for startups. We interview VC’s, entrepreneurs, and industry experts to discuss the strategies that will help founders bridge the sales gap and accelerate their most profitable channels of growth.
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SalesFounders - Startup Sales Growth | Venture Capital | Crowdfunding | Sales Strategy |


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Now displaying: May, 2017
May 31, 2017

One of the biggest hurdles facing entrepreneurs is raising capital! It's hard enough to decode the red tape and fine print of most investment vehicles, not to mention the unlikely chance you will find yourself in a position where the amount of equity or "skin" required justifies the capital offered. With over $531 billion dollars funding startups in the US each year, it's time we explore some strategies to give some leverage to entrepreneurs.    

My guest this week, Leo Kanell, is the founder of Fundwise capital and author of the business funding formula. Leo is passionate about providing funding tools, startup education and growth solutions for entrepreneurs. Leo and his team have helped secure over $150 Million in funding for clients across the country. The best part, is his strategies are focused on helping entrepreneurs retain equity and control of their companies. On this episode, Leo walks through the common pitfalls of early stage funding and explains how he helps entrepreneurs gain the understanding and tools that will help them scale into revenue. 

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May 26, 2017

Who you are is a direct result of the questions you ask! Asking is at the foundation of every great opportunity. The problem is that most people aren't thinking big enough. There is a limitless supply of success, fortune, abundance, and happiness all around you. The only way to get it, is to ask for it. 

"Successful people ask better questions, and as a result, they get better answers." –Tony Robbins

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May 22, 2017

"Passion is powerful," say's Jason Adams when asked about launching Bex sunglasses  with only $600. 8-years later, Bex is a multi-million dollar brand that sells hats, sunglasses and apparel throughout the world.  This week, Jason joins me to walk through the creation of what started as a passion for design and a belief that he could create a successful business doing something he loved. Well talk about branding, funding, growing pains, competing with major brands like Oakely, and RayBan, leadership, and some of the key lessons that can help you generate sales traction. 

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May 19, 2017

"Knowing thyself is the beginning of all wisdom" - Aristotle

How well do you know your strengths and weaknesses as an entrepreneur? Are you aware of your blindspots? Understanding who you are, your natural strengths, and disposition is the only way to truly leverage your potential as both a leader and a founder. On this episode, we explore how you can discover and align with your strengths and how to identify and mitigate your weaknesses. 

May 16, 2017

What if there was a formula that an entrepreneur could follow to ensure startup success?

This week, PrinterLogic CEO, Ryan Wedig shares 7 steps he's followed to transform a tech-founders epiphany into an world-class software company. From messaging and sales strategy, to cap tables and advisors, Ryan explains how PrinterLogic has grown to #141 on the Inc. 5000 list and become a disruptive force in the print management industry.

May 12, 2017

It's troubling that so many brilliant entrepreneurs cringe at the idea of selling. Selling is merely an exchange between two parties, and whether you realize it or not, you've been selling since the day you were born. When you break it down, the currency of the exchange is value.

The good news is that there is a simpler approach to selling. On this episode of Mastery, we explore salesmanship, human nature, and 3 simple models to understand why customers buy.

May 9, 2017

Eirini Schlosser is the CEO and Founder of Chuz, a mobile app that is being described as the “Spotify of where to go and what to order.” More specifically Chuz is disrupting lifestyle decision making with the mapping of human emotions.

On this episode we are going to break down the business model to learn more about how Chuz is disrupting mass-review sites like Yelp and Foursquare with a data-driven solution that adapts to the mood and behavior of its users. 

On this episode we discuss:

  • Why Eirini walked from a very successful M&A execution role at Morgan Stanley.
  • Launch strategies, channel partners, and a unique approach to data.
  • Automating your go to market strategy with data.
  • Validation strategy, key pivots and the revenue model.
  • User growth vs revenue and the 5-year plan. 
  • Why Chuz is focused on mapping human emotions

Meet Our Guest

 Eirini Schlosser is the CEO and Founder of Chuz, a mobile app that curates quality spot content and replaces mass reviews with a data-driven, adaptive software that recommends spots for food, drink, and lifestyle based on menu-specific feedback, tastes, and habits.

Eirini Schlosser completed her masters at London Business School and started her career in investment banking in Morgan Stanley's M&A Execution Team in London.

At Morgan Stanley she had exposure working on multi-billion dollar technology, consumer, and retail deals. Though an incredible learning opportunity on how businesses scale, how to problem solve analytically, and how to execute and work very hard, she craved creative outside-the-box impact.

May 5, 2017

Introducing the SalesFounders Mastery series. Each weekly episode takes a step outside of your business to focus on you, the Founder. Join us as we explore the habits, strategies, and mindsets of successful founders and how you can lead your startup to the next level.  

The root cause of startup failure, or an individual's failure to succeed can be traced to a disconnect, or an imbalance between disciplines of salesmanship, entrepreneurship, and the organizational focus toward an ultimate objective or purpose.

Consequently, at SalesFounders we focus on these 3 disciplines to ensure that our clients have a balanced and sustainable approach to leading their organizations to their ultimate potential.

Entrepreneurship - An understanding of the entrepreneurial approach to innovate and validate a solution to a market need and maintain a sustainable competitive advantage amidst adversity and competitive forces. 

Salesmanship - An ability to establish rapport, discover the needs of your audience and communicate in a manner that adapts to the needs and demonstrates value in a way that naturally facilitates an exchange. 

Purpose - The underlying passion, reason or motivation that drives behavior. 

May 2, 2017

In spite of the obvious stigmas of entrepreneurship, the reality is that most successful entrepreneurs seek to avoid risk. Moreover, companies that have emerged from their humble garages did so NOT by brute force and good luck, but through disciplined learning and calculated risk. 

Dr. Eric Pedersen joins us this week to discuss strategies to mitigate startup uncertainty, and the calculated risks necessary to become a truly scalable organization. If there is even a shred of uncertainty as you think about the future of your company, this is an episode you can’t afford to miss.

“Plan the work and work the plan, but be flexible, adaptable and responsive to unexpected events”  - Dr. Eric Pedersen

Talking Points

  • 3 consistent traits of successful entrepreneurs.
  • Zero Risk? How to quantify and mitigate the inevitable risks of entrepreneurship.
  • The problem with short-term technology and long-term debt.
  • 5 Risks that pose the greatest threat to your company.
  • Strategies to attract and retain key technical positions.
  • and the risks necessary to become scalable.

Meet Our Guest



Dr. Eric Pedersen, Dean of Science and Technology and Professor of Web Development at Dixie State University as well as being an active tech entrepreneur. He currently serves on the Board of InfoWest, BusyBusy, CodeChangers /GirlsGoDigital, and PurePickleball among others. He has been involved with the technology sector in Southern Utah for the past 25 years. He started the Center of Excellence for Computer Graphics at DSU and was a member of the research and development team that created the first web site in Utah. Dr. Pedersen received his PhD in MIS from Utah State University.